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Update: Website Redesign 2.0
Redesigning Website Design Too many marketing executives have outdated thinking on Website design, which leads them down the path of spending a lot of money while getting low returns. They think,...
View ArticleBeta Program: The Web 2.0 Readiness Assessment
The Social Network Roadmap(SM) enables enterprises to understand and engage the emerging Web 2.0 ecosystem that is growing up around them. At the highest level, engagement requires perceiving the...
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Web 2.0 Investment Strategy: Outperform Rivals by Using Adoption Cycle
In The Web 2.0 Adoption Curve, I asserted that executives had a career-defining opportunity to leapfrog competitors by using risk management to manage through the Web 2.0 adoption cycle. The cycle will...
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Toronto Incubator Uses Social Network Roadmap for Fast Launch
The Maple Leaf Digital Lounge has selected the Social Network Roadmap(SM) to build the social presence behind its launch, and CSRA has been working with their team for a few weeks. The Maple Leaf...
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B2B Customers Getting Social Fast: How Marketing and Sales Can Evolve
B2B Customers Getting Social Fast: How Marketing and Sales Can Evolve explains how clients/customers are smarter and want a new kind of relationship | The new economics of business reputation While...
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How to Tap the Social Business Double Value Proposition [CDO Guide to Social...
How to Tap the Social Business Double Value Proposition outlines an efficient and rigorous process for using social business for digital transformation in two ways: social business itself can drive...
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